Advantages of PPC Advertising

There are several advantages to using PPC advertising.

1. Pay per click advertising is very cost-effective. You only pay for the ads that generate clicks.
2. PPC ads are highly targeted. If you advertise on Google or Bing you will reach people who are interested in what you sell.
3. PPC campaigns is easy to set up. All you need is a computer with internet access and a credit card.
4. PPC advertising is flexible. You can adjust your budget as needed.
5. It is measurable. You can see how much money you spend on each campaign and how many leads you generated.
6. PPC is scalable. You can start small and build your business slowly.

Types of PPC Ad Campaigns

There are four main types of PPC ads:

1. Text ads
2. Display ads
3. Shopping ads
4. Video ads (YouTube ads)

Text Ads

Text ads appear at the top or bottom of search results pages.

Google text ads example:

Display Ads

Display ads appear within the display network or affiliated websites.

Google display ads example:

Shopping Ads

Google shopping ads, Shopping ads, sometimes referred to as product listing ads or PLAs, are the product ads that appear at the top of Google search results when you use search terms that indicate you're shopping for a specific product.

Video ads (YouTube ads)

Online video advertising lets you reach potential customers where they're watching. Grow your business with YouTube Ads today.

Engage with your most valuable audiences on the world's largest video platform. Reach the Right Customers. Make A Video Ad. Attract New Customers. Pick Your Budget. The cost of YouTube ads is based on views

Both types of ads allow you to specify the location where the ad appears (for example, the top right corner) and the size of the ad (for example, large).

First, Choosing Google Ads or Microsoft Bing ads Account

First you need to set up a account with Google Ads or Bing ads

To do so, go to https://ads.google.com/ or https://about.ads.microsoft.com/

From there, you can select one of three options:

Business, Personal, or Local ads

Choose whichever option works best for your business.

Keywords for PPC Advertising

Your prospects use keywords on search engine like Google and Bing to find relevant ads related to your products/services.

A good place to start to find relevant keywords is by using Google Ads built-in keyword planner tool.

It lets find the relevant keywords for your business based on products/services you offer. It provides you with a keywords avg monthly search volume and bid data on every keywords related to your business.

Once you finalize the list of keywords, its time to use those keywords in your ad campaigns and If your ad wins the ad auction, your ad will be shown to your prospect customers who are looking for products/services like yours.

Finally Setting up an Ad Campaign and Budget

After setting up your campaign, you will need to decide how much money you want to spend each month. You can either use a fixed budget or a flexible budget.

A fixed budget means you will not spend any extra money unless you reach your monthly goal. A flexible budget lets you adjust your spending as needed.

If you have a limited budget, consider using a bidding system where you bid higher prices for keywords that bring in more clicks. This will help you focus on the keywords that generate the most revenue.